Tools and publications
Tools for bold ideas.
The frameworks, tools, books and guides we use with every company. From plan to proof, on one page.
The toolbox
Open a drawer
Frameworks
FISHE Capital™
Five capitals, financial, intellectual, social, human and environmental, to read a business’s strengths before it grows. The page is in Thai.
GTM-RL™
How ready a company is for one named market: nine levels in three stages, Pre-validation, Entry and Scale.
Market Entry Canvas™
Our one-page framework for planning entry into one market: the buyer, the route in and the first year.
Tools
Market Entry Readiness Check
Your GTM-RL™ level for one named market, and what to do next. Free and online.
Business Scan & Diagnostic
A guided look at your whole business with FISHE Capital™ and a SWOT, before you pick a market.
Books
The Startup Mindset
The business mindset in 29 chapters, from the ventures of Kasper-Tanakrit Sermsuksan, Founder of SEA Bridge. In Thai.
Behide: stories from the ground
The places, makers and local businesses behind an economy, from real trips. Mostly in Thai.
Guides & maps
Thai Funding Programs Map
Thai public funding programs by agency and stage, with how to apply.
The five venture stages
Pre-incubation, Incubation, Pre-scaleup, Scaleup and Established: which programs fit each stage, and the usual Thai SME size.
Why we publish them
What we learn becomes tools.
We share the methods we use, so the people we work with can use them too.
Get a tool
Ask for a tool by email
Pick the tool and leave your email. We send it, or tell you when it opens.
Need something else? Tell us what you need →